Santa Cruz was thrilled to host the Tour of California in 2009 and 2010 and would love to host them in 2012. The excitement was palpable and all parts of our community – cyclists and non-cyclists, residents and businesses – loved the inclusive community spirit, positive message of fitness and wellness, and the altogether happy occasion generated by the Tour. This energy, uplift and positive message of health and wellness is exactly what Santa Cruz wants to reproduce and amplify for the 2012 Amgen Tour of California.

Santa Cruz county has a reputation for being bike friendly, whether it’s mountain biking, recreational road biking or it’s numerous encouragement and education programs such as Take a Kid Mountain Biking Day, the Zero Interest Bike Loan program offered by Ecology Action, and the Bike Smart! and Ride N’ Stride school education programs. As the Tour of CA has grown in popularity so has Santa Cruz County’s interest in hosting such a topnotch event here on the central coast. For 2012, the Local Organizing Committee will be made up of past LOC individuals from Santa Cruz, Aptos, Scotts Valley, Soquel, Salinas, Seaside and Watsonville. Rather than being a city owned event, the cycling community of Santa Cruz County and it’s neighbors will be putting together a non-profit 501c and raising the monies needed through local business and private donations. We will obviously wish to partner with local city Police and Public Works departments as needed but the community based LOC is proposing to pay for such services on race day rather than having a local host city absorb the cost. We have invited past LOC members to be on an Advisory Board to leverage past experiences of the Tour but we are mindful of the city of Santa Cruz’s budget and staff reductions in these lean economic times. The 2012 LOC feels confident that the County of Santa Cruz has the skills and enthusiasm needed to execute a smooth and enjoyable stage finish within Santa Cruz county. The 2012 organizers, who have already jumped into action, are optimistic that Santa Cruz will offer more support than ever to ensure the Tour’s return in 2012. We are putting out a call for contributions from sponsors now, with hopes that we will have a strong verbal commitment by the time Santa Cruz may hear about its opportunity from AEG. It is important to the new LOC that we convey our fiscal concerns and the regrettable condition that we may have to withdraw the proposal if our financial backers have not committed to the majority of funds needed by a date mutually agreed upon.

Profile of the Santa Cruz Bicycle Industry

The local bicycle industry is composed of a growing, economically significant, environmentally friendly, and diverse group of Santa Cruz County businesses. The Santa Cruz bicycle industry generates $130 million in annual revenues and employs approximately 500 workers. There are over 30 bicycle shops, manufacturers, and service providers in Santa Cruz County. The local bicycle industry is an environmentally sensitive industry whose products provide healthy, non-polluting, and sustainable transportation and recreation.

Some of the top bicycle companies in the country and world are located in Santa Cruz. The most prominent are Bell Sports (which includes: Giro, Blackburn, and Easton), Fox Racing Shox, Santa Cruz Bicycles, Ibis and Calfee Design. We are also home to smaller companies such as Rock Lobster, Easy Racer, Hunter Bicycles, and 2Hip. This coastal county also has more than its share of pro and niche bike shops, with 19 retailers serving a population of about 300,000.

Santa Cruz is also host to numerous cycling events, including long-running criteriums, collegiate road races, a time trial series, cyclocross events, and numerous triathlons and century rides. There are over 17 bicycle races, rides, and events in Santa Cruz County annually, which generate over $400,000 in revenues and about $9.4 million in donations!

Cyclists are attracted to Santa Cruz’ coastal vistas, mountain climbs, picturesque farmland, and redwood forests. Specialized Bicycles hosts its annual product demonstration in Santa Cruz for its dealers and reps worldwide. In these multi-day events, the roads of Santa Cruz are used to test ride the next Specialized road bike models.

The local bicycle industry is represented by the Santa Cruz Bicycle Industry Coalition, which advocates for improved bicycle conditions. The Coalition is just one of five non-profits which support and promote cycling in Santa Cruz County.

Santa Cruz County LOC, with the backing of the Santa Cruz Chamber, the Aptos Chamber, the Santa Cruz Visitors Bureau, cycling clubs, sponsors, and community at large, is fully capable of providing the necessary operational components for a smooth and successful Amgen Tour of California Stage Finish. With the experience garnered from the 2009 and 2010 Tour of California, our operations team is more ready than ever. Many of the same LOC members that AEG worked with in 2009 and 2010 are on board for a 2012 Tour return. This list includes Chris Schneiter, Maura Noel, Bart Coddington, Piet Canin, and Matt Twisselman.

PRIMARY CONTACTS - LOCAL ORGANIZING COMMITTEE

LOC Chair - Maura Noel

*TofCA LOC Volunteer Coordinator *

2009 Santa Cruz, 2010 Santa Cruz, 2011 Seaside.

Tel. 831-596-0983 maura@ymail.com

Technical Director - Tim O’Connor

831-429-1920. Tim@pacificespresso.com

Technical Director - Tom Cassera

831-466-9424.  cassera.engineer@gmail.com

Summary of Services

• assist with course markings
• road closures
• course maps
• volunteer and marshal placement
• communications
• venue design and construction
• assist tour officials with tour entry and exit
• assist with identifying required parking spaces
• assist with procurement of EMT/EMS services
• manage local permit process.

Operations Director - Adele Talmedge

(831) 689-9133.  

talmadge9022@sbcglobal.net

Summary of Services

• Coordinate with contracted hotels
• secure housing/rates for additional housing groups
• assist with housing assignments
• serve as liaison with the tour’s official race hotel

Marketing Director - Albert Saporta

(831) 252-21953.

Summary of Services

• develop local media partnerships
• develop relationships with local bike shops and retailers
• provide LOC venue specific information.

Sales/Sponsorships Director: Maura Noel

Summary of services

• determine local sales goals
• coordinate Sales approach with Tour Sales/sponsorship Director
• develop proper levels of local sponsorship

Media/Public Relations : Abe Lincoln

LOC Chair, Tour of CA Seaside, 2011

abe_lincoln1212@hotmail.com, 831-402-9979

Summary of Services

• Assist with local media inquiries
• schedule local press conferences, interviews, appearances, etc.
• assist Tour with developing local media partners and with other aspects of dealing with local media.

Volunteers - Lalaine Dowdell

Volunteer Coordinator.  

Lalaine@planaheadevents-santacruz.com

 

831-431-6446, 

Summary of Services

Recruit and schedule local volunteers, develop job descriptions for local needs; Coordinate volunteers with technical committee and public safety.

VIP/Hospitality Directors - Jennifer McDonald

831-359-8039

jlemmcdonald@msn.com

Summary of services

Assist with tour hospitality area, set-up and operations, see to all local sponsors needs, assist with coordinating local start/award ceremony presenter on race day. Assist with accreditation system (wristbands), distribute hospitality invitations to respective LOC guests.

Lifestyle Festival & Ancillary Events - Michael Gardner

831-252-4878

michael@scottishrenaissancefestival.org

Summary of Services

• Allocation of the Courthouse Square area for the finish festival
• coordination of all city permits and fees
• access to electricity
• parking coordination

School/Community Involvement Director: Piet Canin

Summary of services

• Assist Tour with promoting and supporting the Tour of California objectives
• coordinate with local bikes shops to promote the message of bike safety
• assist tour officials with scheduling appearances
• organize pre-event and race week ancillary events to build excitement

Adivsory Board to LOC

Matt Twisselman, Chair. 831-419-7333.

Chris Schneiter, Public Works. 831-212-6051

Due to the rapid timing of the 2010 Tour bid process, we did not have an opportunity to reach out to hotels to gather detailed hotel room quotes. Should Santa Cruz County be selected, this is something that we will immediately pursue. (we do have preliminary reservations at the Scotts Valley Conference Center and Scotts Valley Hilton) Below is a list of recommended properties in and around Santa Cruz to meet the Tour’s room demands.

Mount Hermon Convention Center

37 Conference Drive, Mount Hermon, CA 95041

Facility Rental/Conf. Services 831.430.1206

Contact: http://mounthermon.org/

Scotts Valley Hilton

6001 La Madrona Drive, Santa Cruz, California, United States 95060

Tel: 1-831-440-1000

Fax: 1-831-440-1111

Contact: Chuck Ryder http://www1.hilton.com/en_US/hi/hotel/SJCSVHF-Hilton-Santa-Cruz-Scotts-Valley-California/index.do

Dream Inn

175 West Cliff Drive Santa Cruz, CA 95060

P: 831.426.4330 | F: 831.427.2025

Reservations: 866.774.7735 http://www.dreaminnsantacruz.com/

Holiday Inn Express

1410 Ocean Street Santa Cruz, CA 95060

(831) 466-9100

http://www.hiexpress.com/hotels/us/en/santa-cruz/srues/hoteldetail

Seascape Resort

1 Seascape Resort Dr Aptos, CA 95003

(831) 688-6800 www.seascaperesort.com

Best Western Plus Seacliff Inn

7500 Old Dominion Court Aptos, California 95003

Hotel: 831-688-7300

Fax: 831-685-3603 http://www.seacliffinn.com/index.html

DINING OPTIONS

We are happy to present the following meal options for the Tour crew and cyclists. We understand that as the host county, Santa Cruz will be responsible for providing dinner and breakfast for approximately 300 cyclists and crew, a lunch for 100 working media the day of the stage finish and a per diem of $15 for each of the 410 event staff in lieu of an organized dinner. For the working media lunch, the City would likely cater the press working room as it did in 2009 and 2010. To fulfill the per diem requirement, the City would also likely re-create its restaurant voucher program.

Although many of the hotels presented in this proposal have restaurants on the premises, in order to promote cohesive, team-centered dining events, we are proposing to use the banquet facilities at the Mount Hermon Convention Center as the location of the host dinner and breakfast.

2012 AMGEN TOUR OF CALIFORNIA

County of Santa Cruz - Stage 3 Finish

May 2012

 

Marketing Plan

 

 

Vision

To promote and maximize public and business sector awareness of the Amgen Tour of California throughout the Santa Cruz / Monterey Bay Area, state of California, the United States and internationally through a variety of marketing channels and business venues. Additionally, foreseen is the opportunity to capitalize on the Tour’s long term revenue potential for the County of Santa Cruz and Santa Cruz / Monterey Bay Area community. The vision includes promoting strong excitement among the recreational cycling community and outdoor enthusiasts in general by emphasizing the TOC as the premier professional road cycling race in the U.S., and its international recognition as an important pro cycling stage race circuit for the participating European and domestic racing teams.

 

 

Scope

Marketing the Santa Cruz County Stage 3 Finish events will be accomplished through a variety of media and grassroots campaigns. Various marketing and promotional vehicles will be put into action to target a global audience to the attractions in and around the Santa Cruz / Monterey Bay Area. These vehicles will engage a network of local businesses, various business organizations, sporting venues and grassroots campaigns to drive wide spread interest and excitement through partnerships and close collaborative efforts in executing the marketing plan.

 

While our target audience includes the public at large, both local and afar, particular attention will be paid to the outdoor enthusiast, cyclists of all ages, athletic clubs and the those who recreate throughout Santa Cruz County, adjacent Santa Clara County / Silicon Valley and northern Monterey County areas. The intent is to not only attract locals and visitors to the Stage 3 Finish festivities, but to draw interest and attention to the many tourism offerings in and around the vicinity of the City of Santa Cruz, Live Oak, Capitola, Aptos, Rio del Mar, Seascape and the surrounding Santa Cruz Mountain communities. Since the target date of the event in Santa Cruz is a Monday in May, this might encourage overnight stays in the area and visits to the many restaurants, wineries and retail businesses, and encourage the potential for return visits. Promoting a world-class event such as the TOC to an area already prominent on the international road map by virtue of the proximity to such famous icons as the Santa Cruz Beach Boardwalk, the Steamer Lane surf spot, award winning wineries, nearby Pebble Beach, Mazda Laguna Seca Raceway, Big Sur, Highway 1 and the Bixby Bridge is perfect for the County of Santa Cruz and the entire area.

 

With the City of Santa Cruz having hosted TOC stage finishes in past years, the LOC will capitalize on leveraging past relationships within all marketing channel sectors. In addition, the plan includes drawing upon a number of new resources from the community for promotional opportunities and participation in event day festivities.

 

 

Marketing Channels

The following is a menu of marketing strategies to be utilized the promoting Stage 3 Finish festivities. The actual strategies executed are subject to change.

 

 Print media

o Daily newspaper publications

 Santa Cruz Sentinel

 San Jose Mercury News

 Monterey Herald

 The Salinas Californian

o Weekly community publications

 Santa Cruz Metro

 Good Times

o Brochures

o Flyers

o Posters

 

 Television

o Community service / news / ad announcements on local TV stations

 VERSUS

 KION

 KSBW

 KCBA

 KTVU

 KRON

 KPIX

 Telemundo Broadcasting

 Santa Cruz Community Television

 Radio

o Community service / news announcements

 KPIG

 KAZU

 KWAV

 KCOY

 Others

o DJ promotions

 

 Internet / Social Networks

o E-mail blasts

o Facebook

o Santa Cruz County Stage 3 specific web site

o TOC web links

o Sports blogs

o Entertainment / Event calendars

o www.cruzio.com

o The Santa Cruz Sentinel web site

o Monterey County Weekly web site

o The Salinas Californian web site

o KSBW web site

o KION web site

o KTVU web site

o Active.com

o Others

 

 Sponsorships / PR Outreach

o Local businesses

o Santa Cruz Chamber of Commerce

o Scotts Valley Chamber of Commerce

o San Lorenzo Valley Chamber of Commerce

o Santa Cruz County Business Council

o Others

 

 Sporting events

o O’Neill sponsored surfing events

o AT&T Pebble Beach National Pro/Am Golf Classic

o Sea Otter Classic cycling event

o Big Sur International Marathon

o Tierra Bella Cycling Tour

o Avia Wild Flower Triathlon

o Others

 

 Cycling Community Affiliates

o Canvass amateur cycling teams and bike clubs

 Santa Cruz County Cycling Club

 Almaden Cycle Touring Club

 The Bay Area Velo Girls

 Surf City Cyclocross

 Velo Club Monterey

 University of California Santa Cruz Cycling Team

 Stanford University Cycling Team

o Local Bike Builders & Suppliers

 Calfee Designs

 Specialized

 Ibis

 Caletti Cycles

 Rock Lobster

 Santa Cruz

 Fox Shocks

 Fox Racing

 Easton / Bell / Giro

o Bike Shops

 REI

 The Spokesman Bicycles

 The Bicycle Trip

 Bike Station Aptos

 Sprockets Cyclery

 Family Cycling Center

 Another Bike Shop

 Watsonville Cyclery

 Aquarian Bikes

 Joselyn’s Bicycles

 Bobcat Bicycles

 Off the Chain Bikes

 Winning Wheels Bike Shop

o Others

 University of California - Santa Cruz

 Stanford University

 Cabrillo Community College

 California State University at San Jose

 California State University at Monterey Bay

 Naval Post Graduate School

 Defense Language Institute

o Miscellaneous

 Street banners

 Poster saturation at local businesses

 Promotional items for sale

 Event jersey

 Hats & t-shirts

 Other

 

Execution

Focus will be made on securing free or deeply discounted media exposure with strong saturation throughout the entire Santa Cruz / Monterey Bay Area and beyond.

 

By leveraging already established relationships with electronic broadcast organizations – i.e. television and radio stations – to air public service announcements, a broad based audience can be reached that crosses many demographic groups. These broadcasts can begin as early as February 2012. LOC member face time in front of the camera will also be encouraged. Local TV news network exposure to Stage event day activities and at least the last 3 kilometers of the Stage 3 finish route will be emphasized.

 

By generating smart print media campaigns, additional audiences can be reached and repeat ad campaigns can be scheduled beginning in January 2012, running all the way up to the Stage 3 event day.

 

Other marketing venues such as internet / social network campaigns, sponsorships and PR campaigns will begin with the approval of e-mail blast content and web site content by AEG. Launch is scheduled for January 2012.

 

Banner and poster development will begin in December 2011, with AEG approved print ready high resolution artwork. Flyer and brochure distribution will begin February 2012. Poster distribution will begin in early March 2012 and banner installation in April 2012.

 

Grassroots campaigns at local athletic and other community venues will begin November 2011, with at least 1 major event sighted each month – i.e. February: AT&T Pebble Beach National Pro/Am; April: the Sea Otter Classic; etc.

 

Affiliate and community outreach campaigns will begin November 2011. Canvassing potential participants will continue up to event day.

 

High Level Milestones (work in progress)

 November 2011

o AEG Marketing Conference calls

o Banner and poster artwork creation begins

o Begin grassroots campaigns

 Canvass bikes shops, schools media groups, cycle clubs

 Solicit sports medicine facilities

 Cold call via email, calls and door to door

 Emails to bike coalitions for air time or ad placement

 Organize volunteers

 Solicit Facebook links to Santa Cruz & Monterey Bay area info

 Point of interest highlights and maps

 bike shop and affiliate sites

 hotels and restaurants

o TOC Seaside city web page

 AEG to manage

 Add Facebook link

o Banner, flyer and poster artwork print ready

 Date TBD – drop dead for local sponsor logo submissions

 Date TBD – AEG approvals

 Date TBD – print work ships

 December 2011

o E-mail blast content to AEG

o Poster production begins

o Television, radio and local business AV campaigns begin

 Commercial play on hotel internal TV networks and bike shop audio/visual play

 Looped presentation

 Acquire content from AEG

 March 2012

o Print media campaigns begin

o ½ page TOC program page content

o E-mail blast launch

o Web site content to AEG

o Internet / Social network launch

o Affiliate & Community outreach campaigns begin

 April 2012

o Banner installation

 May 2012

o Event Day – TBD

 TBD

o VERSUS commercial content to AEG

o VERSUS commercial airs

 

 

 

 

 

 

Provide estimated cash contribution which will be utilized for marketing, promotion and operating expenses for the Amgen Tour of California.

Expected costs

City and labor: $100,000

Team / Staff hotels, meals, per diem: $60,000

Advertising / promotions: $20,000

Sponsor / misc expenses: $20,000

Total: $200,000

Expected income:

Grants: $100,000


Corporate Sponsors: $50,000

Private / VIP tent: $50,000

Merchandise: $10,000

Total: $210,000

$60,000 in verbal commitments procured at the time of this submission.

Your Opportunities and Exposure

The Amgen Tour of California is America’s premier cycling race, attracting the same world-class cyclists that compete in the elite European races, include the Tour de France. The Amgen Tour of California has a growing fan base and is followed by national and international audiences. The Santa Cruz County Local Organizing Committee has compiled a variety of sponsorship levels to allow individuals, small businesses and corporations to assist in bringing this top notch event to the Monterey Bay area. Packages include exhibitor space, signage, special VIP/Hospitality viewing options, print ads, logo placement on street banners, posters and flyers, local media visibility, prominent local and national presence, ancillary events, etc.

Peloton Club Membership - $500

In cycling, the Peloton is the main group of riders who strategically maneuver to support their teams. Membership in the Peloton club distinguishes you as a member of the Santa Cruz County team who worked to support the Amgen Tour of California coming to our community.

• Be entered to win Official Amgen Tour of California merchandise and enjoy unique promotions and pre-race events with fellow Club members.
• Receive a premium bag filled with Amgen Tour of California - related merchandise and other goodies.
• Receive one ticket to the exclusive Peloton Club Tent near the Finish Line and companion ticket opportunity.

The “Break Away” - to help you pull away from the pack - $2500


This level of sponsorship gives you the unique race day experience in the Peloton Club with added pre-race company exposure for your organization, business or family.

• Company logo, profile and hotlink on local Santa Cruz County Stage Finish website
• 2 Peloton Club passes
• 2 Amgen Tour of California t-shirts
• 2 ATOC cowbells
• Goodie bags

Red Jersey “Most Aggressive Rider” Sponsor - $5,000

The Red Jersey, which distinguishes the most aggressive new rider, goes to the rider who stands out in a crowd. This sponsorship level is a great way to show your support of the Santa Cruz County stage Finish while gaining positive publicity for your business at an affordable level. Key Measurable Benefits to you:

• Visibility and awareness for your company brand in our local advertising and publicity campaign.
• A great opportunity to meet face-to-face with spectators and promote your products or company message at the Stage finish.
• VIP positioning to view this exciting Stage Finish of the 2012 Amgen Tour of CA.

Company Promotion:

• Company logo, profile, and hotlink to company website on Amgen Tour of CA-Santa Cruz website
• Publicity exposure before and after the Stage Finish

Social Opportunity:

• 4 VIP passes for Peloton Club Tent near Finish Line
• 5 Amgen Tour of CA t-shirts
• 5 Amgen Tour of CA cowbells
• 4 complimentary tickets to all pre-race local events
• Goodie Bags

Orange Jersey “King of the Mountain” Sponsor - $10,000

The Orange Jersey is the mountain climber’s prize and goes to the rider who consistently crests the top of the mountain before all others. This sponsorship will provide a complete local media and promotional package for your company before and after the Santa Cruz County Stage finish.

Key Measurable Benefits to you: * Visibility and awareness for your company brand in our local advertising and publicity campaign. * A great opportunity to meet face-to-face with spectators and promote your products or company message at the Stage finish. * VIP positioning to view this exciting Stage Finish of the 2012 Amgen Tour of CA.

Company Promotion:

• Company logo, profile, and hotlink to company website on Amgen Tour of CA-Santa Cruz website
• Company logo displayed on all local advertisements
• Publicity exposure before and after the Stage Finish
• Lifestyle Festival Expo 10’ x 10’ booth space to promote your company to spectators.

Social Opportunity:

• 2 VIP passes for Official Amgen Tour of CA Hospitality Tent at Finish Line, which includes front row viewing of finish line, hosted hors d’oeuvres and beverages.
• 10 Amgen Tour of CA t-shirts
• 10 Amgen Tour of CA cowbells
• 6 complimentary tickets to all pre-race local events
• 2 Jerseys
• Goodie Bags

Green Jersey “Sprint Leader” Sponsor - $20,000

The Green Jersey, with the sprinter’s color, goes to the fastest rider in the group who can out-spring all contenders to the finish line. This sponsorship package provides national and local exposure for your company leading up to and during the Santa Cruz County Stage Finish and includes a VIP experience for you and your guests.

Key Measurable Benefits to you:

• National and local visibility and awareness of your company brand in our advertising and publicity campaign.
• A great opportunity to meet face-to-face with spectators and promote your products or company message at the Stage finish.
• VIP positioning to view this exciting Stage Finish of the 2012 Amgen Tour of CA.

Company Promotion:

• Company logo, profile, and hotlink to company website on Amgen Tour of CA-Santa Cruz website and national Amgen Tour of California site
• Company logo on official Amgen Tour of California Santa Cruz County Finish posters, all promotional materials, marketing materials, and event signage.
• Company logo displayed on all local advertisements
• Publicity exposure before and after the Stage Finish
• Your logo on all street pole Banners at end of race route (30-45 days prior to event)
• Prominent company logo on official Santa Cruz County Stage Finish jersey as well as select merchandise.
• Lifestyle Festival Expo 10’ x 10’ booth space to promote your company to spectators.

Social Opportunity:

• 5 VIP passes for Official Amgen Tour of CA Hospitality Tent at Finish Line, which includes front row viewing of finish line, hosted hors d’oeuvres and beverages.
• 15 Amgen Tour of CA t-shirts
• 10 Amgen Tour of CA cowbells
• 6 complimentary tickets to all pre-race local events
• 4 Amgen Tour of CA 2012 Jerseys
• Goodie Bags

Yellow Jersey “Race Leader” Local Presenting Sponsor - $30,000

The Yellow Jersey holder is the race leader - someone who controls the peloton and sets the standard for the others to follow.

Key Measurable Benefits to you:

• Top billing, top logo placement and most frequent mention in all promotional and advertising materials.
• Exclusive local presenting sponsor of the Santa Cruz County Stage Finish of the 2012 Amgen Tour of California
• VIP positioning to view this exciting Stage Finish.

Company Promotion:

• Prominent company logo, profile, and hotlink to company website on Amgen Tour of CA-Santa Cruz website and national Amgen Tour of California site
• Prominent company logo on official Amgen Tour of California Santa Cruz County Finish posters, all national and local promotional materials, marketing materials, and event signage.
• Publicity exposure before and after the Stage Finish
• Prominent company logo on all street pole Banners at end of race route (30-45 days prior to event)
• Prominent company logo on official Santa Cruz County Stage Finish jersey as well as select merchandise.
• Lifestyle Festival Expo 10’ x 10’ booth space to promote your company to spectators.
• Brand imagery incorporated into the official Santa Cruz County Stage finish logo created by local artist Steve Hosmer.
• Live mentions at Santa Cruz County Finish Line, and footage of your company aired during race coverage on Versus Channel.
• Company logo on banner in the Peloton Club Tent.

Social Opportunity:

• 10 VIP passes for Official Amgen Tour of CA Hospitality Tent at Finish Line, which includes front row viewing of finish line, hosted hors d’oeuvres and beverages.
• 8 Amgen Tour of CA 2012 Jerseys
• 40 Amgen Tour of CA t-shirts
• 20 Amgen Tour of CA cowbells
• 6 VIP passes for Peloton Club Tent near Finish Line (local VIP party)
• Goodie bags.